LeoVegas has announced an investment in UK-based SharedPlay; the company will provide €1.1m ($1.3m) for 25% of shares.
Founded by Karolina Pelc, SharedPlay is a new company that was only incorporated on 28 September 2020.
Pelc noticed a trend in the gaming market that showed community interaction and connection resulted in high engagement numbers for video games.
Therefore, SharedPlay has been launched to provide a more inclusive environment for gamblers, as the platform aims to bring multiplayer into casino games.
The British-based company wants to evolve single-play sessions into an engaging multiplayer experience, which can increase game retention and time spent on games.
The platform will allow users to share their experience with others when playing live casino games.
Karolina Pec, CEO of SharedPlay, said: “I have closely followed the development of social platforms, how we consume moving pictures, and how it has become part of the gaming industry.
“There is incredible potential in the strong engagement that exists among the new generation of casino players combined with a safe and secure gaming experience.
“LeoVegas is a dream partner, as they are passionate about the gaming experience and innovation in product development and have shown through their other investments that they are proficient at driving growth and creating value.»
Gustaf Hagman, LeoVegas Group CEO, added: “We see a new behaviour in the gaming market as well as in many other digital consumer segments, it’s about sharing your fun and excitement with your friends, but also with others who have the same interest.
“The team we are investing in is world-class, and SharedPlay has a unique position with the opportunity to drive the next step in the social casino experience.”
LeoVegas has included an option to increase its ownership in SharedPlay depending on predefined conditions.