MansionBet has announced it will be sponsoring Sky Sports Racing’s pre-live and US Stateside programming.
As a result, the operator will now sponsor 360 races across 60 fixtures in the UK this year.
The latest partnership with Sky SPorts Racing will include the company’s raceday previews and racing reviews, allowing MansionBet to reach a wider audience at the start of the flat season.
Dana Bocker, head of integrated marketing at Mansion, said: «Having invested in horseracing sponsorships over the last couple of years, we have increased our brand awareness among racing enthusiasts.
“The sponsorship of Sky Sports Racing is a natural progression and puts us in front of over 2 million targeted regular viewers with a keen passion for racing. We are looking forward to seeing how this partnership can take us to the next level.»
Glen Swinney, commercial and international manager at Sky Sports Racing, added: «We are delighted to be partnering with MansionBet, who have shown a clear commitment to horseracing, at a time when Sky Sports Racing continues to reach significant monthly numbers.
“With action around the corner including the Boodles Chester May Festival, Royal Ascot, and the French Classics and the Triple Crown from the US, it is a great time to welcome MansionBet to the channel.»