Gaming Innovation Group has penned an agreement with DT9 Media LTD, allowing the Malta-based company to utilise the group’s marketing compliance tool, GiG Comply.
GiG’s marketing tool gives operators the chance to scan web pages for links and igaming code-red words. The compliance solution works by using a rule engine to analyse campaigns and highlight key promotion content being used.
With this arrangement, DT9 Media LTD feels they can improve their marketing strategy and advertising standards, which will enable their brand to ensure affiliates are in line with their marketing message.
This deal comes after GiG reported a strong financial year in 2020. Last year the group reported a 43% increase in revenue to €63m and their EBITDA tripled to €10.7m.
Jonas Warrer, MD at GiG Media, said, “We are happy to have partnered with DT9 Media LTD and look forward to supporting them in their efforts to enhance their affiliate marketing compliance.
The growing demand for GiG Comply is a clear sign that we have created a compliance solution that is recognised as the go-to compliance tool within the igaming industry.”
Andrea Centore, director of DT9 Media LTD, said: “As an affiliation company we are constantly striving to enhance our affiliate marketing compliance. We believe that GiG offers the perfect compliance solution to manage and monitor our affiliates’ marketing campaigns, and we are excited to start this partnership with them.”