Aspire Global’s Pariplay launches in US with Rush Street Interactive deal

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Aspire Global's Pariplay launches in US with Rush Street Interactive deal

Aspire Global’s Pariplay has partnered with Rush Street Interactive (RSI), launching its online casino content in the US and, in particular, New Jersey.

Apire Global feels «partnering with a major player in New Jersey provides Pariplay with a significant platform from which it can reinforce and elevate its positioning in the US online gaming space.»

RSI has developed a strong early share of the online market in New Jersey, operating brands such as PlaySugarHouse.com and BetRivers.com across the US, while the company also won Digital Operator of the Year at the 2020 Global Gaming Awards.

Richard Schwartz, RSI president, said: “Partnering with Pariplay is very exciting as PlaySugarHouse.com players will be the first in the US to play their games, and it reaffirms our commitment to provide our players with the most dynamic mobile playing experience possible.»

Adrian Bailey, Pariplay MD, said: “We’re delighted to partner with RSI and further our expansion into regulated markets by going live in the US market for the first time in Pariplay’s history.

«Their status as a proven online casino operator in both the New Jersey and Pennsylvania markets is a huge opportunity for our gaming catalogue to serve as an extension of RSI’s existing content.»

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